Defence Force Recruitment: How transforming the Defence Force's approach to recruitment delivered record returns

Defence Force Recruitment, a recruiter for the Australian Defence Force, positioned itself as a 21st Century employer by driving operational change that delivered record recruitment rates.

Campaign details

Agency: Host/Havas

Executive Summary

Diggers. Gallipoli. The ANZAC Spirit. When Australians think of the Australian Defence Force (ADF) historic references dominate. These outdated perceptions fail to align with the workplaces millennial

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