Department for Education: Fire It Up – Effecting a seismic reframe of apprenticeships

The Department for Education, a UK government department, promoted apprenticeships across the UK by launching a mixed methodology research study that facilitated its campaign.

Campaign details

Brand: Department for EducationAgency: The Nursery/M&C SaatchiCountry: UK

Synopsis

Overview

Government department campaigns have highly scrutinised performance indicators, whilst also being particularly vulnerable to media attention. Stakeholders are constantly juggling risk and reward.

The task for the Department for Education here was to reinvigorate (interest in) apprenticeships. With society tending to dictate that only a traditionally academic pathway led to success, this "lesser Plan B" needed transforming into an active, desirable choice. Myriad audiences needed reaching: potential apprentices encompassing both a core of school leavers and older established workers; employers; and gatekeepers (parents...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands