Department for Education: Fire It Up – Effecting a seismic reframe of apprenticeships

The Department for Education, a UK government department, promoted apprenticeships across the UK by launching a mixed methodology research study that facilitated its campaign.

Campaign details

Brand: Department for Education Agency: The Nursery/M&C Saatchi Country: UK



Government department campaigns have highly scrutinised performance indicators, whilst also being particularly vulnerable to media attention. Stakeholders are constantly juggling risk and reward.