Dettol: Getting a nation to slow down for handwashing

Dettol, a cleaning supplies brand, launched a campaign in India to increase the rate and duration of hand washing to prevent the spread of Covid-19.

Campaign details

Brand: Dettol Brand owner: Reckitt Benckiser Entrant company: Reckitt Benckiser, Gurgaon Idea creation: McCann, Gurgaon Market: India Sector: Bath toiletries, soaps Media channels: Online video, Social media, Word of mouth, influencers Budget:500k - 1 million

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