Diageo: Message in a Bottle

Diageo, an alcoholic drinks brand, increased sales during the COVID-19 pandemic by introducing personalised audio messages to online purchases.

Campaign details

Agency: Dare DigitalClient: Diageo

Campaign Name: Message in a Bottle

With the pandemic curtailing key celebration moments for friends and families, gift exchanges of bottles of spirits had also moved online.

DIAGEO wanted to bring emotion back to the digital gifting experience.

Strategy

When people had to spend so much time apart, the drinks giant wanted to create a meaningful connection that could bring people closer together.

It sought to add value to its online sales channel, http://malts.Com, via a digital tool that would satisfy people's need to connect across distance -...

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