DİMES Voice command

DIMES, a squeezed juice brand, partnered with a recipe website to launch a voice-controlled breakfast-recipe reader, which increased brand awareness and market share in Turkey.

Campaign details

Brand: DİMES

Advertiser: Genart Medya

Country: Turkey

Strategy

Objective

DİMES aimed to develop a project which attracts breakfast preparation enthusiasts. DİMES is not only willing to differentiate itself while communicating with squeezed was the perfect match to the briefing and a project was planned to fit the dynamics of as well as the goals.

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