Campaign details
Brand: Bentley MotorsLead agency: Unit9
Campaign Overview
Bentley has become known for luxurious, powerful cars.
It wanted to engage the customers of tomorrow, typically not car fanatics, and dial up innovative, collaborative and sustainable conversation while remaining true to the brand's DNA.
Strategy
The customers of Bentley's future are not car fans today.
They care about mobility, green issues and connectedness, and covet experiences over possessions.
Unit9 placed user experience and collaboration at the heart of a concept car and brand vision, inviting established and emerging British contributors to join the project, eliciting discovery around...