Campaign details
Brand: L'Oreal MatrixLead agency: Code Worldwide
Campaign Overview
How do you build a relationship with someone you can't talk to? When L'Oreal tried to improve links with salons, this was their problem.
Distributors were fiercely protective of their relationships with salons, blocking dialogue. A solution was needed that would make everyone happy.
Strategy
Club Matrix (CMX) is ground-breaking.
Previous systems couldn't talk to salons or hairdressers, giving them the support they needed.
CMX became the only global professional brand initiative at L'Oreal that's ever enjoyed digital face-to-face time.
Code London's strategy hinged on distributor buy-in...