Campaign details
Brand: The Royal British LegionLead agency: Cello Signal
Campaign Overview
Providing an opportunity for the public to feel part of the commemorations of D-Day was important.
At the beaches of Normandy where so many fell, the charity created a visual and moving tribute.
Strategy
The anniversary is likely to be the last large-scale commemoration of D-Day involving veterans.
To give supporters the opportunity to be part of it, the campaign was interactive.
Compelling stories from D-Day were fused with historic information, in long-copy format, to bring D-Day to life.
Readers could respond with their own...