The Royal British Legion: Honouring D-Day 75

The Royal British Legion, a charity, made the British public feel part of D-Day commemorations by allowing them to submit their own stories and messages to create a tribute on the beaches of Normandy.

Campaign details

Brand: The Royal British LegionLead agency: Cello Signal

Campaign Overview

Providing an opportunity for the public to feel part of the commemorations of D-Day was important.

At the beaches of Normandy where so many fell, the charity created a visual and moving tribute.

Strategy

The anniversary is likely to be the last large-scale commemoration of D-Day involving veterans.

To give supporters the opportunity to be part of it, the campaign was interactive.

Compelling stories from D-Day were fused with historic information, in long-copy format, to bring D-Day to life.

Readers could respond with their own...

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