Donner Sang Compter: Blood Unity

Donner Sang Compter, a brand that links potential blood donors with patients, innovated an outdated and irrelevant sect-driven ritual in Islam and made it relevant to modern day to encourage blood donations in Lebanon.

Campaign Summary

On the Day of Ashura, in the Islamic calendar, a day of public mourning, hundreds of thousands of Muslims in Lebanon commemorate the death of Imam Hussein by inflicting selfharmas a form of sacrifice. While these men willingly spno central blood bank, patients in Lebanon are forced to turn to social media in desperation.

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