Dove: Bandersnatch-like programmatic ad

Dove, a personal care brand, partnered with Wootag to create an interactive hair consultation ad to show consumers in the Philippines its newest range for damaged hair.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: Mindshare Philippines, Taguig Market: The Philippines Sector: Hair care Media channels: Mobile & apps, Online video, Word opf mouth, influencers Budget: Up to 500k

Executive summary

Dove Conditioner has been on a downtrend in recent years due to loss of its damage care supremacy and proliferation of cheaper brand options. With an immensely cluttered hair category and increasingly selective consumers, the brand needed to activate

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