Dove: How Dove found Beauty in the time of COVID.

Dove, a personal care brand, collaborated with real frontline workers during the COVID-19 pandemic to help promote their message and encourage people to take the necessary precautions.

Campaign details

Agency: Ogilvy UK Client: Dove Masterbrand Campaign Name: How Dove found Beauty in the time of COVID.

When the pandemic hit, Dove committed itself to support healthcare workers around the world with products, equipment and donations.

Ogilvy's challenge was to honour healthcare heroes and stay true to Dove's platform of Real Beauty.

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