Dove Men+Care: Commit to C.A.R.E now

Personal care brand Dove Men+Care drove significant increases in brand health in the US with its Commit to C.A.R.E Now initiative for racial equity in partnership with NBA players.

Campaign details

Brand: Dove Men+Care Brand owner: Unilever Entrant company: Mindshare, New York Idea creation: Mindshare, New York / Joy Collective, New York PR: Edelman, New York Market: United States Sector: Deodorants, anti-perspirants Media channels:Content ma 1 - 3 million

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