Dove: Not Just One Brand of Real Beauty

Imogen Bourke

Dove, the beauty brand, appealed to women of Hong Kong by using authentic local context in its Not Just One Brand of Real Beauty campaign.

Campaign details

Brand: Dove Brand owner: Unilever Agencies: PHD Hong Kong, Secret Tour Hong Kong Market: Hong Kong Industries: Skin care, sun protection Media channels: Online video, Outdoor, out-of-home, Social media Budget: Up to 500k

Executive summary

Unrealisti

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