Dove: Not Just One Brand of Real Beauty

Dove, the beauty care brand, localised its global brand platform to tackle unrealistic beauty standards for women in Hong Kong.

Campaign details

Brand: Dove Brand owner: Unilever Agency: PHD Hong Kong Market: Hong Kong Industries: Toiletries, general Media channels: Online video, Outdoor, out-of-home, Social media, Word of mouth, influencers Budget: Up to 500k

Executive summary

Unrealistic b

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