Dove: #Showus Y2 Russia

Personal care brand Dove grew sales and brand penetration in Russia with a TV, press and metro campaign and promotional platform that challenged Russian perceptions of beauty.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: Initiative, Moscow Idea creation: Unilever, Moscow Market: Russian Federation Sector: Skin care, sun protection Media channels:Events & experiential, Magazines-consumer, Newspapers, Online display, Online video, Outdoor,out-of-home, Public relations, Social media, Television, Websites & microsites 500k - 1 million

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