Dove: The Quest to End Hair Discrimination

Beauty brand Dove ran a multi-channel campaign, targeting the Black community, in the United States to attract signatures for a petition against hair discrimination and align itself with anti-racist activism.

Campaign details

Brand: Dove Brand owner: Unilever Agencies: Mindshare, JOY Collective Market: United States Industries: Mobile & apps, Online display, Public relations, Radio & audio, Social media, Television Media channels: Hair care Budget: Up to 500k

Executive

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