Dove: Wash with care

Dove, a personal care brand, launched a campaign in the Philippines to increase sales during the COVID-19 pandemic by leveraging the increase in online shopping.

Campaign details

Brand: Dove Brand owner: Unilever Entrant company: Unilever Philippines, Taguig City Idea creation: Ogilvy Philippines, Makati City Market: The Philippines Sector: Bath toiletries, soaps Media channels: Packaging & design, Social media Budget:Up to 500k

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands