Driving Change at IHG: Coleman Raymond discusses her role in transforming IHG’s Agency Strategy and Operations Practices

Attempting to alter a corporate process or way of working that affects hundreds of people, both inside a global organization and externally with strategic partners, is the task InterContinental Hotels Group (IHG) set when founding its Agency Strategy and Operations team.

Changing the future course of something can be a daunting task under the best of circumstances. Attempting to alter a corporate process or way of working that affects hundreds of people, both inside a global organization and externally with strategic

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands