DTC mattress brand Simba delivered results with a smarter approach to programmatic

Mattress-in-a-box brand adopted a new approach to dynamic creative to improve the effectiveness of its performance marketing.

Sleep isn’t what it used to be – from a marketing perspective, at least. The, erm, sleepy mattress category had undergone very little in the way of innovation for decades until the rise of the ‘mattress-in-a-box’ concept a dec

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