eBay: Stronger as One

Digital retail platform eBay UK ran a multi-channel campaign during COVID-19 lockdown to publicise small businesses on its platform, attracting a record number of startups, boosting sales and improving brand metrics.

Campaign details

Brand: eBay Brand owner: eBay Agencies: MediaCom UK, McCann UK Market: United Kingdom Industries: Content marketing, Newspapers, Online video, Outdoor, out-of-home, Radio & audio, Television Media channels: Online retail Budget: 5 - 10 million

Exec

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