Ella's Kitchen: Forget your product – start selling solutions to create genuine relationships and increase revenue

Ella's Kitchen, the children's food brand, connected with British parents weaning their children by creating an online weaning programme that grew its revenue by £14.6m.

Management Summary

This paper tells how baby food brand Ella's Kitchen overcame a declining market full of 'me too' imitators, by shifting focus from retail to relationships; ripping up the rule book and focusing on serving parents, rather than selling to them.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands