Croma: Magic Filter

Tata Croma, one of India’s leading retail chains for consumer electronics and durables, wanted to boost TG’s awareness scores by increasing engagement.

The communication goal

Tata Croma is one of India's leading retail chains for consumer electronics and durables. Over the last decade, Croma has almost become synonyms for all electronics needs, with its tech-savvy staff, product range, online presence and the will to help