Hero MotoCorp: How we bought Competitive Keywords in 10X lower cost

Hero MotoCorp, a motorbike brand, improved consideration in India by partnering with key search engines to create a microsite which showed its superiority against its competitor within search results.

The Communication Goal

Over the last decade and a half, Scooters have transformed into a very exciting category and are neck-to-neck in terms of sales with motorcycles today. Honda Activa is the market leader with 50% Market share. Hero Maestro Edge lags behind in sal