Tata Salt: Missing "I"

Tata Salt, an Indian salt brand, increased sales in India by launching a campaign on World Iodine Deficiency Day to create awareness of the iodine content in its salt, which can be a health benefit.

The communication goal

We know our food is incomplete without salt, but what most of us aren't aware of is that salt does not only satiate our taste buds but is essential for our physical and mental growth.

Tata Salt- the brand synonyms with salt in our country has a greater task at hand. While maintaining its position as the leader, Tata Salt also has the responsibility of ensuring that their consumers understand the importance of Iodine- and how its deficiency effects the basic functioning of the human body.

The situation analysis

1/6 people in India suffer from Iodine deficiency...

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