Vodafone helps reunite lost children with their parents using technology

Vodafone, a telecommunications company, reduced the number of missing children during the Sabarimala pilgrimage in India by producing scannable identification tags that would reveal the child's location.

Communication Task

Yearly, 65,700 children are lost in India! More than 80% of them are never found (Source- CRY). As per Ministry of Home Affairs-More than 31% of these incidents happen atTirupati, Vaishno Devi, Sabarimala, Mahakal and other pilgrimages.

Now, Vodafone as a Technology company strongly believes that with use of tech and futuristic solutions we can solve real life problems and make this world a better place. This has been articulated its new positioning called 'Future is exciting. Ready?'To stay true to its positioning, Vodafone assigned us the task of devising a tech-solution to help bring down the cases...

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