Endo Pharmaceuticals: Ask about the curve

Pharmaceutical company Endo Pharmaceuticals created a multi-platform campaign to raise awareness of Peyronie's Disease, and its treatment, among men in the US.

Campaign details

Brand: Endo Pharmaceuticals Agency: Ogilvy

Project description:

Up to 1 in 10 men worldwide have Peyronie's disease (PD), an intimate men's health condition which can lead to a pronounced curvature in the penis and potential pain during

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands