Entel: Good Signs

Entel, a radio manufacturer, launched a fully integrated campaign across all media channels in Chile to give the public hope of good times ahead during a time when the country was politically polarised.

Campaign details

Brand: Entel Brand owner: Entel Agency: Mccann Santiago Market: Telco

Executive summary

During the most profound social conflict in the history of Chile (October 2019) our country was totally polarized in political terms, people were demanding their rights on the streets and the brands kept absolute silence. In this delicate context we

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands