Entel Perú: Unlimited Apologies

Entel Peru, the Peruvian telecommunications company, increased prepay sales by using an emotionally meaningful sports figure to highlight the company’s selling point of letting Peruvians talk to any operator.

Campaign details

Advertiser: Entel Perú Brand: Entel Perú Agency: Entel Perú Lima Country: Peru

Objectives

Entel, the newcomer that needed to break the duopoly.

In early 2017 the mobile telephony market in Peru was concentrated in the

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