A practical fusion of qualitative and social data

Focuses on how to set up a search on a social listening tool and analyse the data that comes out, and how to get the most out of tools, such as Google Trends, that are free to use.

Introduction

Think about your average day. How often do look at your phone? Are you checking what your friends are up to? Maybe you "like" something? Comment on something? Maybe you post something yourself? You opened Instagram. Now how about Facebook? Twitter? Linkedln? YouTube? How often do you Google something? Or do you go straight to Amazon? What if you want to know something specific? Do you turn to TripAdvisor? MoneySavingExpert? Mumsnet? Reddit?

As we become more and more reliant on the web, the way we interact online becomes increasingly telling of who we are, what we think and how...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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