Bias: Three fingers pointing back! We must cultivate empathy as a tool to prevent bias

Brands need to address bias by developing empathy and approaching every stage of a project with empathy at the forefront of their minds, not merely as an add-on or afterthought.

Introduction

Diagnosing research and strategy error in hindsight is far easier than cultivating institutional self-awareness and tools to preempt its occurrence in the first place. As an industry, we have become obsessed with the powers of big data, m

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