Qualitative fast track: A new rapid-response business model allows completion of the full investigation journey for an internal client in just four days

Introduces the Fast Track Model, a qualitative research model of rapid response, developed for Citibanamex in Mexico, which allows the completion of the full investigative journey for any existing client within four days.

Introduction

I want it all, I want it all, I want it all and I want it now!

I want it all, I want it all, I want it all and I want it now!

Queen

Does it sound familiar to you? Yes - but not the song. How many times in the past few months have we all faced more or less the same situation: an internal or external client who demands quick answers to critical questions that emerged, with no previous notice and completely out of the scope of the existent budget?

Also, on behalf of these clients,...

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Insights Team
Bray Leino

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