Sustainability: Doomed if you do, doomed if you don’t. Packaging insights for a 3-way win: consumers, brand and planet
Maitreyee Patki and Jayanth Narasimha
Zeroes in on one facet of sustainability, plastic pollution, and the communication of sustainability efforts through packaging.
Introduction
The term sustainability is rather broad ranging and complicated: from renewable fuel sources to protecting ecosystems, from reducing carbon emissions to recycling better. In its totality, it can feel rather overwhelming to the point of making...
