The world after CAWI. Are we at the threshold of a new era of research? Bots as a tool for data collecting

Play, a Polish telecommunications brand, addresses how new communication technologies, especially chatbots and voice assistants, can be used to gain knowledge about consumers.

Introduction

Our experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in communication with brands will inevitably bring - we believe - a change in communication between consumers and the people whose job it is to obtain information from consumers on their market behaviours and preferences; i.e. market researchers. We believe that we need to understand now how we can use new communication technologies, especially chatbots and voice assistants, to gain knowledge about consumers.

Part 1: Background on...

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