Babybel: Mini Babybel

This case study explains how Babybel, the snacking cheese, created a new brand character to engage children and teenagers in Europe.

Babybel: Mini Babybel

Campaign details

Brand: BabybelAgency: Y&R ParisAdvertiser: BelCountry: France

Campaign Background & Summary

AWAKENING THE SLEEPING LITTLE CHEESE

For forty years, Mini Babybel had been a nice little cheese enjoyed by all. People knew the product, kids liked its fun red wax and appreciated its mild taste.

The brand was well established but, to remain competitive on a market as challenging as the snacking market, Mini Babybel needed to become cooler and more meaningful for both kids and mothers! That was no easy game.

Actually, for kids aged 8-12 yo, craving...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands