Kofola: Fofola

This case study explains how Kofola, a cola drink brand, connected with young people in Slovakia and the Czech Republic through a series of online videos.

Kofola: Fofola

Campaign details

Brand: KofolaAgency: ZaraguzaAdvertiser: Kofola CeskoslovenskoCountry: Slovakia

Campaign Background & Summary

A local cola fighting the global might of Coke

Kofola is a traditional Czechoslovak cola brand which has been refreshing the region for 56 years and is the No.2 player in the carbonated soft drinks market after the global giant, Coca Cola.

But Kofola had a problem. The biggest cola consumers were young urbanites who were drawn to the promise of foreign chic and modern happiness delivered by Coca Cola. What's more, Coke's bigger advertising budget and refrigerated-distribution meant...

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