- Netflix’s early success in digital streaming services of video have motivated a generation of companies, start ups and established media and telecommunications companies to launch competing, and in some cases localised, video on demand streaming services in recent years.
- As the market for video streaming services has become more crowded, video streaming service companies have increasingly turned to original content and localisation to differentiate themselves from their competitors.
- The coronavirus (COVID 19) pandemic in 2020 resulted in consumers spending much more time at home globally, leading them to increasingly turn to their digital devices, and in turn to streaming services,...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.