The household as a wellbeing world: Trends and opportunities

Looks at why the household is becoming an epicentre for wellness activities and what areas offer opportunities.
  • The decline in children per household globally is a significant factor in the rise of home wellbeing trends – the focus away from family also allows consumers to prioritise their own self-serving needs.
  • The rapid growth of household heads aged 60 and over is driving demand for tailored at-home healthcare solutions, this is made even more pressing by the rising number of senior single-person households who often have limited family support and mobility challenges.
  • Millennials are the driving force behind the rapid growth of the wellness market – this is being led by their fascination with self-actualisation, self-improvement and a...

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