The impact of coronavirus on millennials and Generation Z

Looks at how the outbreak of COVID-19 and its global impact is expected to become another generation-defining crisis for millennials and Gen Z.
  • Given the importance of these consumer groups (millennials and Gen Z accounted for a combined 46% of the global population in 2019), businesses around the world have been adapting to the changing needs and expectations of millennials and Gen Z in light of COVID-19.
  • Platforms and apps that are popular among the youth are putting mental health front and centre, while some fashion and beauty retailers are reallocating profit and repurposing production to help stop the spread of the virus.
  • Historic data showed that young people were often hit harder by economic recession, with youth unemployment rates rising faster than...

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