Wellness redefined: Fostering wellbeing through digitalisation and technology

Examines the intrinsic link between digitalisation and technology and the evolution of wellness.
  • COVID-19 has been a huge accelerator of everything digital, including in the healthcare space, with the rapid adoption of mainstream technologies spearheading efficiency and effectiveness in diagnostics and treatment developments.
  • Further investment in digitalisation is set to build on the existing foundations and will become an integral part of wellness-orientated lifestyles in every form, enabling rapid turnaround and implementation of new trends.
  • While certain analytics tools still have limitations in terms of precision in predictive results and profiling, diagnostics and recommendations leveraging a wide array of technologies will be a necessity for every business as the digital channel becomes the...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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