Eve Sleep: Refuse to Snooze

Eve Sleep, an e-commerce mattress company, increased awareness and sales in the UK by launching an open letter and podcast that told of the negative impact snoozing has on our health.

Brief

Every morning, every day, hundreds of millions of people hear their alarm, hit snooze and roll over. Add those minutes up: millions and billions of hours, days, years, wasted.

Imagine what our species could accomplish if we all, collectively, ref

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