10 online travel booking trends in China, Indonesia and Japan

A summary of research by Phocuswright and Sojern into the role of mobile and social media on travel booking behaviour.

Online travel has grown five-fold in Asia Pacific over the last decade, according to Maggie Rauch, Senior Director of Research and Head Analyst at Phocuswright.

This represents “an incredible shift” in the travel market over the past decade, Rauch argued at the Web in Travel (WiT) Singapore conference.  

“In 2009, the US was the world leader with about 38% online travel penetration. APAC was almost half of that at 17%,” she claimed. “Now in 2019, the US has worked its way up steadily to 50%, and Asia Pacific is right behind at 47%.”

“In Asia, we continue to see...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands