Avocados From Mexico seeks to take ownership of generic category attributes

Avocados From Mexico, a produce brand, believes it can successfully lay claim to broad features of its category where its brand has no natural advantages over rival products.

Avocados From Mexico has become the leading player in its category through a long-term commitment to brand building, as epitomized by a series of attention-grabbing Super Bowl commercials.

The firm’s main brand strengths include deep bonds with the country that features in its name, and the fact it can supply fresh produce for 12 months of the year, something growers and importers from other nations are unable to match.