Carnival creates an “experiential Internet of Things” to deliver personalized travel experiences

Princess Cruises, a unit of Carnival Corporation, has built an “experiential Internet of Things” that allows it to understand and serve consumers in almost real time.

Last year, Princess Cruises – a sea-faring vacation brand owned by Carnival Corp. – introduced connected wearable devices for passengers on its digitally-enabled ships.

The 1.8-ounce OCEAN Medallion can be worn like a pendant, sportsband, or bracelet by travelers on any of Carnival’s five current “smart” vessels. Having originally been, the free gadget gives each customer who activates and wears it a unique digital ID, so they can fulfill a wide range of tasks via their smartphone or through on-ship portals, including:

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands