Chipotle’s recipe for adapting at speed to cultural moments and COVID-19

Chipotle, the fast-casual restaurant chain, has relied on a dynamic marketing culture as it adapts to the challenges of COVID-19 and broader societal shifts in the US.

Chipotle, the fast-casual restaurant chain, has spent the months since the outbreak of COVID-19 proving its credentials as an adaptive marketer that rapidly evolves with culture.

From drive-thru “Chipotlanes” that allow hungry diners to get their food in a socially-distanced way to marketing that supports healthcare workers and pushes back against racism, the Newport Beach, California-based company has ensured it is serving t