Culture eats strategy: Tapping into local culture for brand success

This event report looks at some of the best campaigns in Africa and India that have been based on an understanding of the local culture.

Culture eats strategy: tapping into local culture for brand success

Low Lai Chow

At this year's Spikes Asia, culture was a key theme that stood out, with Net#work BBDO South Africa chief creative officer Mike Schalit and BBDO India chairman and chief creative officer Josy Paul jointly presenting a session about how the unique cul

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands