Customer advocacy: More than loyalty and a game changer for brands

Brand advocacy leads to brand trust and the promotion of products and services by buyers, so brands that master the art of advocacy will win the consumers of the future.

As the COVID-19 pandemic transforms businesses and consumer behaviour with the greater adoption of digital, these changes are paving the way for data-led omnichannel experiences. Brands that master the art of advocacy will win the consumers of the fu

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