D2C and partnership: How brands can grow further

At FUTR Asia 2021, Lego Southeast Asia’s Rohan Mathur explained how direct-to-consumer (D2C) is the key to unlocking new growth opportunities while brand partnerships can be used to scale.

Several brands have entered the direct-to-consumer space, which has helped to save costs and enabled them to offer more value to the consumer.

At FUTR Asia 2021, Rohan Mathur, marketing director of Lego Southeast Asia, focused on how D2C also helps create an intimate relationship with the customer, thus increasing loyalty and retention. He also explained how a combination of D2C with partne