Several brands have entered the direct-to-consumer space, which has helped to save costs and enabled them to offer more value to the consumer.
At FUTR Asia 2021, Rohan Mathur, marketing director of Lego Southeast Asia, focused on how D2C also helps create an intimate relationship with the customer, thus increasing loyalty and retention. He also explained how a combination of D2C with partnerships can unlock new growth potential.
Why D2C?
According to Mathur, D2C helps improve consideration for all types of consumers. Quoting a study from the National Retail Federation, which was conducted in partnership with IBM, Mathur said that...