Data and AI for personalisation: How Telstra delivers higher engagement and conversions

Australian telco Telstra explains why personalised experiences are important and how they can be created at scale by using data, artificial intelligence and machine learning.

Australian telecommunications and technology company Telstra is using data to drive personalisation and its head of optimisation, Emir Kazazic, discussed the key elements required to do so at scale at the recently concluded virtual Adobe Summit 2021.

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