Data, experience curation, social interaction: PepsiCo’s three trends for the next ten years

PepsiCo, the food and beverage manufacturer, is drawing on three core trends as it thinks about the next ten years.

Ram Krishnan believes the COVID-19 pandemic has propelled brands and consumers into a new reality that will transform the marketing industry over the next ten years.

“One of the questions that we keep asking ourselves is, ‘Are we going to go back to normal?’” the global chief commercial officer at food and beverage giant PepsiCo said at Cannes Lions Live, an online conference held by LIONS, a sister company of WA

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands