Don’t dismiss aesthetic strategy in building effective brands

At DigiCon Omni, BBH Asia Pacific’s Jacob Wright makes the case for why embracing aesthetics in brand building strategy is the way forward.

Big world issues such as climate change and gender politics may be on the minds of many consumers – but do their concerns impact day-to-day purchase decisions?

Perhaps not, as Jacob Wright, head of strategy for BBH Asia Pacific, recently suggested at the DigiCon Omni virtual conference.

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